How to Optimise Your Social Media Profile

by Simon. Average Reading Time: about a minute.

Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO).

Here are some tips to optimise your social media profile so that you get effective results:

  • Increase your linkability: add a blog, create white papers, aggregate content via ping.fm.
  • Make it easy: make tagging and bookmarking simple on your website.
  • Reward inbound links: include permalinks, list recent linking blogs, promote linkers with a nofollow tag.
  • Help content travel: PDFs, video files, podcasts, slideshows, articles.
  • Encourage mash-ups: open your API; permit embeds; permit RSS.
  • Add value: be a resource, even if it doesn’t seem like it will help you — provide freemium content.
  • Reward helpfulness: notes of thanks, discounts, badges.
  • Participation: create awareness, prolong buzz around your website.
  • Know your audience: research, community mapping, targeting, metrics.
  • Create content: videos, articles, podcasts, widgets, images, slides, plugins.
  • Don’t forget your roots: be humble.
  • Don’t be afraid to try new things: stay fresh, reinvent the wheel daily.
  • Develop a social media optimisation strategy: define objectives, set goals, have a desired channel or channels, track reputation, find influence, create credibility, be a trailblazer.

(via .net magazine, December 2009.)

Ultimately, the important thing is to first research how to optimise each of your social networks. You have to find a niche and decide what content and keywords you would like to optimise against. Although some of your social networking profiles and information can be found in general search engines, you are ultimately optimising to be found within that particular social network’s search engine.

Twitter, for example, until recently did not provide access to its data firehose, therefore, search engines such as Google and Bing were shut out. This has since changed, but until sites such as Twitter and Facebook fully open up to organisations and developers alike, optimising for each site is a necessity.

This article has been tagged

, , , , , , , , , , , , , , ,

Other articles I recommend

The 9 Cs of Social Media

It’s vital to understand if and how your audience uses social media so you can make it a foundation of any ensuing social strategy.

Get your Website’s Video Content onto the Search Engines

Given the option, most people prefer to watch a video than read good old fashioned text. Therefore, it’s no surprise that video sites such as YouTube, Vimeo and DailyMotion are increasing in populatrity, with YouTube inparticular being recently ranked the third most popular website in the world by Alexa. Anticipating the need to find video content online, the major search engines (Google, Yahoo and Bing) have created their own video search engines. These spider the web for unique video content and publish it in their video sections.

Google, Yahoo and Microsoft Webmaster Tools

The first step to increasing your site’s visibility on the top search engines such as Google, Yahoo! and MSN is to help their respective robots crawl and index your site. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file. Conversely and importantly, webmasters can also notify the search engines about the existence and importance of pages with a sitemap.xml file