Bush told: alter Iraq policy or risk disaster.
- If by Rudyard Kipling
If you can meet with Triumph and Disaster
And treat those two impostors just the same.
- Seth Godin – Don't follow the leader
Marketers (and all human beings) are well trained to follow the leader. The natural instinct is to figure out what’s working for the competition and then try to outdo it – to be cheaper than your competitor who competes on price, or faster than the competitor who competes on speed.
- The Tragedy of the Commons
The tragedy of the commons refers to a dilemma described in an influential article by that name written by Garrett Hardin and first published in the journal Science in 1968. The article describes a situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately destroy a shared limited resource even when it is clear that it is not in anyone’s long-term interest for this to happen.