The Cluetrain Manifesto – written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger – is a set of 95 theses organised and put forward as a manifesto, or call to action, for all businesses operating within what was suggested to be a newly-connected marketplace. Read more – ‘The Ninety-Five Theses of Conversation’.
In the late 1990s, a large multi-national technology corporation, hoping to become a major force in online advertising, bought a small start-up in a sector that was believed to be the "next big thing". That corporation was Microsoft and the start-up was Hotmail. Hotmail and Microsoft established web-based email as a must-have application for personal use. The addition of Hotmail to the Microsoft inventory promised to increase the companies online revenues that were being dominated by Yahoo!, Google and AOL amongst a host of others. Read more – ‘Online Social Networks: Everywhere, Yet Nowhere’.
I’m not a big fan of the BBC’s recent website redesign! While I believe that a few structural and hierarchical elements could have been addressed better, the overall result of this redesign is too “Facebook” and Web 2.0 for my liking; exactly what an online news site does not need. Who are the BBC trying to appeal to? They have gone from being content centric to design and technology centric. This in itself isn’t a bad thing, but I don’t understand the BBCs motivation for doing so. Read more – ‘BBC Appealing to the Facebook Generation’.
A while ago a colleague of mine asked me the question "Do you consider your self to be a leader or a manager?". Initially I responded that I thought myself to be a manager as an important aspect of my role is managing expectations, ideas and developments of an internal CRM system. However, a debate ensued as my colleague believed me to be more a leader than a manager and now I am not so sure which one I am! Read more – ‘Leader or Manager?’.