The decision to utilise a sub-domain, sub-directory or even a microsite is simply an architectural decision, but one that is often compounded with a marketing decision. In general, sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about. Read more – ‘When to use Sub-domains versus Sub-directories and Microsites’.
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense. Read more – ‘13 Google AdWords Tips and Tricks’.
One of Google’s mantras is to never settle for the best. The perfect search engine, says Google co-founder Larry Page, would understand exactly what you mean and give back exactly what you want. Given the state of search technology today, that’s a far-reaching vision requiring research, development and innovation to realize. Google is committed to blazing that trail. Though acknowledged as the world’s leading search technology company, Google’s goal is to provide a much higher level of service to all those who seek information, whether they’re at a desk in Boston, driving through Bonn, or strolling in Bangkok. Read more – ‘Google's Philosophy – Ten Things’.
A new breed of Web-based data integration applications is emerging across the Internet. Colloquially known as mashups, their popularity stems from the emphasis on interactive user participation and the manner in which they aggregate third-party data. A mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience. Mashups are an exciting genre of interactive Web applications that are characterised by, and draw upon, content and functionality retrieved from external data sources to create entirely new and innovative services. They are a hallmark of the second generation of Web applications widely known as Web 2.0. Read more – ‘Wise Up to Mashups’.
One of the many reasons to use ColdFusion MX is that it has a large, standard toolset that enbales the creation of full-featured, dynamic Web applications. The tag-based language makes it relatively simple to query a relational database and send e-mail. In a similar way, you can create and search Verity full-text indexes. Read more – ‘ColdFusion & Lucene’.