Back in April last year, Google announced that it would take page download speeds into account when indexing web pages; officially linking a website’s performance to search engine marketing. Google’s fixation with page speed took an addition last Thursday with the launch of Page Speed to Google Labs. Read more – ‘Google Launches Page Speed Analyzer In Labs’.
Given the option, most people prefer to watch a video than read good old fashioned text. Therefore, it’s no surprise that video sites such as YouTube, Vimeo and DailyMotion are increasing in populatrity, with YouTube inparticular being recently ranked the third most popular website in the world by Alexa. Anticipating the need to find video content online, the major search engines (Google, Yahoo and Bing) have created their own video search engines. These spider the web for unique video content and publish it in their video sections. Read more – ‘Get your Website’s Video Content onto the Search Engines’.
The decision to utilise a sub-domain, sub-directory or even a microsite is simply an architectural decision, but one that is often compounded with a marketing decision. In general, sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about. Read more – ‘When to use Sub-domains versus Sub-directories and Microsites’.
Social media has become the new buzzword of the web. As businesses wake up to realise the power of social media and the way it can accelerate the Search Engine Optimisation (SEO) process, more and more companies are venturing towards Social Media Optimisation (SMO). Read more – ‘How to Optimise Your Social Media Profile’.
Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Read more – ‘Canonical URLs – What Are They All About?’.
In the first part of this series I talked about setting yourself up in business. The next step is to publicise yourself and your skills. At this point, it is helpful to know exactly what line of work you want to be focusing on, since you will need to target your efforts. Read more – ‘Launching Yourself as a Freelancer – Publicity’.
From the creator of Wordpress, Matt Mullenweg, and developed in collaboration with Dougal Campbell, Ping-O-Matic is a service to notify different search engines that your blog has updated. Update pinging is a great way to increase your exposure, and there are so many different services that want that data, it is a daunting task to visit each site in turn and manually ping. Ping-O-Matic neatly fills this requirement. Read more – ‘Ping-O-Matic’.