Typography is the art and technique of arranging type, which involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Read more – ‘A Guide to Typography’.
Google Analytics describes itself as an “enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.” However, to really leverage the power of Analytics you need to set up profiles and filters to segment your data and create more meaningful reports. You’ll then be more prepared to write better-targeted adverts, strengthen your marketing initiatives and create higher converting websites. Read more – ‘Segment your Google Analytics with Profiles and Filters’.