Tagged “innovation”

How to make Design Thinking part of the innovation drill

The myth of creative genius is resilient. We believe that great ideas pop fully formed out of brilliant minds, in feats of imagination well beyond the abilities of mere mortals. But Design Thinking is neither a sudden breakthrough nor the lightning strike of genius; it is the result of hard work augmented by a creative human-centred discovery process, followed by iterative cycles of prototyping, testing, and refinement.


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