Back in April last year, Google announced that it would take page download speeds into account when indexing web pages; officially linking a website’s performance to search engine marketing. Google’s fixation with page speed took an addition last Thursday with the launch of Page Speed to Google Labs. Read more – ‘Google Launches Page Speed Analyzer In Labs’.
Given the option, most people prefer to watch a video than read good old fashioned text. Therefore, it’s no surprise that video sites such as YouTube, Vimeo and DailyMotion are increasing in populatrity, with YouTube inparticular being recently ranked the third most popular website in the world by Alexa. Anticipating the need to find video content online, the major search engines (Google, Yahoo and Bing) have created their own video search engines. These spider the web for unique video content and publish it in their video sections. Read more – ‘Get your Website’s Video Content onto the Search Engines’.
The decision to utilise a sub-domain, sub-directory or even a microsite is simply an architectural decision, but one that is often compounded with a marketing decision. In general, sub-directories are used to describe what individual pages are about while sub-domains and microsites are used to describe what an entire site is about. Read more – ‘When to use Sub-domains versus Sub-directories and Microsites’.
Google’s AdWords product helps connect you with potential customers in the right place, and at precisely the right time by placing relevant adverts on the right-hand-side of Google’s search results pages (SERPs) or through their content network, via AdSense. Read more – ‘13 Google AdWords Tips and Tricks’.
Google’s addition of a page speed signal to its search rankings algorithm officially links performance with search engine marketing. The loading speed of a web page affects user psychology in a number of ways, and now it can effect its rankings as well. Read more – ‘Tools to Evaluate the Speed of Your Website’.
Carpe diem on any duplicate content worries: Google, Yahoo and Microsoft now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. Read more – ‘Canonical URLs – What Are They All About?’.
An increasingly popular technique among websites and in particular, blogs, is the idea of making URLs search engine friendly, or safe, on the premise that doing so will help search engine optimisation. By removing the obscure query string element of a URL and replacing it with keyword rich alternatives, not only makes it more readable for a human being, but also the venerable robots that allow our page content to be found in the first place. Read more – ‘Enabling Search Engine Safe URLs with Apache and htaccess’.
The first step to increasing your site’s visibility on the top search engines such as Google, Yahoo! and MSN is to help their respective robots crawl and index your site. To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file. Conversely and importantly, webmasters can also notify the search engines about the existence and importance of pages with a sitemap.xml file Read more – ‘Google, Yahoo and Microsoft Webmaster Tools’.