Do you want to get serious about using Twitter to market your services? Do you need to measure how much impact a topic has on Twitter? Or are you just just curious about your Twitter “performance” or perhaps someone elses? Well, here’s the good news: there are lots of analytics tools you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your website or blog.
Here’s is a list of a some of the services available. (If I’ve missed any obvious ones, or indeed obscure ones, please feel free to leave a comment).
- BackTweets is used to search for particular links on Twitter. It also has an advanced search option, which makes your searching more flexible.
- Emotion Stream is a data mining research project that searches for emotion patterns on Twitter. The goal behind this project is to develop algorithms to find trends about what is making people happy in real time by using Twitter data.
- Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. It collects data about the content you create, how people interact with that content, and the size and composition of your network. From there, it analyses the data to find indicators of influence and helps you interpret the data.
- Monitter, as its name implies, is a simple Twitter monitor that let you “monitter” the Twitter world for a set of keywords and watch what people are talking about in real time.
- Spy is an easy-to-use tool that visualises the conversations on Twitter, Flickr, blogs and other social networks and enables you to listen in on the interactions you’re interested in.
- Twazzup is a dashboard that monitors Twitter; it will tell you every time your keywords are mentioned in a tweet. It will also categorise your results by link popularity, contributors, tagging clouds, and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.
- TweetBuzzer lets you see which brands get talked about most on Twitter. You can see and track the top tweeted brands in a 24 hour, 7-day or 30-day period.
- TweetEffect lists all the Twitter updates that had an effect on your follower numbers. Updates that made people leave are displayed in red, others in black.
- Tweet Grader is a tool from HubSpot that allows you to check the power of your Twitter profile. It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. It takes just a few seconds to generate your free report.
- TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets. The service analyses your last 1000 tweets and works best on users who have posted more than 1000 updates. It also works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than as a content distribution platform.
- Tweettronics is a tool to analyse, discover, track and engage with Twitter conversations about your products, brands and topics.
- TwiBuzz is a tool that tells you how often people are using Twitter to tweet your favourite keywords in real time. It plots the current and historical tweet rate in tweets per minute (TPM) for your search terms. TwiBuzz tracks a predefined list of terms, but you’ll find that it’s easy to add to that list. Once a term is added, TwiBuzz will have its first TPM data point for that query within a few minutes.
- Twitalyzer is a tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. This powerful tool can help you measure the influence, popularity, velocity, and generosity of your Twitter account.
- Twitscoop is a real-time visualisation tool, which enables users to “mine the thought stream”, provided by Twitter. Its algorithm cuts every English non-spam tweet into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. It detects growing trends in real time, identifies breaking news, and monitors specific keywords. It also creates custom graphs that display the activity for any given word on Twitter.
- Twitter Counter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. You can also compare absolute growth of multiple twitter accounts or contrast them with your competitors’ expansion, enabling you to track, measure and redesign your strategy.
- Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to his or her followers, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top 100.