There has been a lot of melodrama and misunderstanding about EU cookie legislation and how the Information Commissioner’s Office (ICO) would be enforcing the regulations, not helped by the misinformation and poor guidance from the ICO themselves.
For those of you not in the know, cookies are small text files that are stored on the user’s computer, which can be used to identify the user when logging into a website or making a purchase. They can also be used to gather anonymous analytics and for behavioural advertising.
Well the enforcement day has come and gone; it was the 26th May 2012 for those of you that have missed the commotion. After substantial uproar and at the 11th hour, the ICO seem to have backed down . The ICO will not be enforcing its extreme position on cookies on UK websites.
Of course, big organisations like the BBC and John Lewis have spent large sums of money on developing their solutions, so I doubt they’ll be too chuffed by the ICO’s u-turn.