Hello.

My name is Simon Whatley. I'm a service designer, creative technologist, coach, thinker, tinkerer, observer of people, maker of things.

You can find me on Twitter, Medium, GitHub and LinkedIn.


I come from an illustrious line of “Simons”, which perhaps started with a 1950’s personal computer, went via the first-ever smartphone, made by IBM, and on to a famous 1980’s electronic game. While all these objects share my name, that is where the comparison ends. I’m not a digital device, but I am passionate about technology, user experience and how technology drives or is driven by, human behaviour.

I believe technology creates possibilities, while design finds solutions. Technology’s movement toward ubiquity and complexity is much like the evolution of life. We have to make sense of that evolution and design experiences to support our technological needs.

Over the past nineteen years, I have been fortunate to experience working with and leading teams across a wide variety of industries, for a large number of clients (in-house and agency-side) and across a broad range of platforms. (desktop and mobile; Android, iOS and Web). I have been a web developer, conference organiser, trainer of both web development and user experience design, and a lead service designer.

Through these experiences, I’ve been able to develop a deep appreciation and understanding of the digital sphere, equipping me with the tools to build high-performing teams and create intuitive, human-centred technology and experiences that help people connect, communicate, collaborate and learn.


Are you building something interesting?

Get in touch