Cares about solving problems

I have worked with Simon at a number of places and he has really shaped my understanding of what a good UX professional is. Simon truly cares about the customer and solving their problems. To him UX is not just about creating nice interfaces, he really strives to understand users, their needs and interactions.

Simon places value in undertaking user research and works in a ‘lean’ or iterative fashion, constantly learning and validating assumptions. Simon is an absolute pleasure to work with and any employer would be lucky to have him on board!

Marc Abraham

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