Natural advocate for design

For over two years, I worked with Simon in his various service design and interaction design roles and at various product lifecycle stages. Simon is excellent at designing services with different stakeholders and incentives in complex contexts.

He’s a designer who can focus on the details and the bigger picture, meaning he finds solutions that meet both user and business needs.

As an interaction designer, Simon is skilled at designing how users engage with and use digital services. He’s a natural advocate for GDS principles, the service standard and GOV.UK Design System. Notably, he brings people less familiar with these standards and ways of thinking on the journey with him instead of just preaching to them, meaning he’s been a valued member of the different teams he’s been a part of.

Pete Ward

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